This has been a buzzword in technology and business for quite a while now. While everyone agrees that it's an important aspect that should be incorporated into a company's strategy, there are several definitions for it...
So I'll pose the question to you, my readers:
Is CRM...
a.) Contact management software that allows a company's sales force to better track customers and prospects?
b.) Offer delivery software that intelligently delivers the "right offer" to the "right customer" at the "right moment?"
c.) Analytical software that enables large companies with thousands or millions of consumers to determine how to market and sell to individual consumers or pockets of consumers (through segmentation) and determine best offers to deliver or actions to be taken by marketing?
d.) A way of business thinking that seeks to understand consumer interactions with your company at the individual or the segment level and tailor your brand to strategies to best maximize your relationship with each person/group that does business with you?
-or- A combination of the above?
-or- None of the above?
What are your thoughts?
My thought. Yes.
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